img_0160The White Company might be perceived as a woman’s brand, that’s not for men, but all that’s about to change. Borne out of a quandary experienced by its founder Christie Rucker, over twenty one years ago, when she was unable to find well-designed, quality bed linen, principally in white, she established The White Company to make them herself. The brand is known, yes for their womenswear, where they promote a message of style not fashion, quality not quantity and an attention to detail that extends through everything they do. Plus of course, their iconic monochrome packaging and branding.

For one of their first exclusively menswear ventures we see them launching Aspen, a grooming range encompassing Shave gel, Aftershave balm, Hair and body wash and an Eau de toilette. The Aspen scent is wonderfully sensual and warming, a distinctly masculine aroma contains notes of rich sandalwood, amber, clove and cardamom, lifted with the freshness of green leaf and a twist of bright bergamot.

So throw out those misconceptions of the White Company and over the coming months call into one of their stores to see how you can share in this brand.


It’s safe to say GQ is an institution in mens style, with issues published in over 25 countries it’s literally available all over the world, but the Daddy of them all has to be US GQ, sorry Dylan. This year it celebrates the 10th anniversary of their GQ’s Best New Menswear Designers in America programme and its fifth year of partnering with, US retailing colossus Gap. The project works to advance and bring attention to emerging American menswear designers. The recognised designers were selected by GQ’s editor-in-chief, Jim Nelson, creative director Jim Moore, and the magazine’s fashion editors, and took part in a mentoring program led by GQ and Gap. This year’s collection features the best-of-the-best, the creme de la creme, the All-Stars who have gone on to build successful careers with their distinct take on American menswear.

US GQ’s Editor in Chief, Jim Nelson says of the partnership, “We wanted to make the 10th anniversary of this program feel like its own declaration, a snapshot of the state of American fashion. We also wanted to make the clothes instantly wearable, easily attainable, and flat-out covetable. With these four exciting designers, and with Gap’s exceptional partnership, I think we hit the sweet spot.”

The collection includes everything a contemporary stylish man could possibly desire, tailored trousers and denim, overcoats, leather jackets, classic tees and sweatshirts, sweatpants, and a variety of button down shirts along with accessories — including hats, bags, and socks. Phew !

The four All Star designers are;
imageMichael Bastian —The beauty of Bastian’s clothes is that they can be remixed a hundred different ways. “It’s a great challenge,” Bastian tells GQ of creating his capsule collection. “It’s the difference between a novel and a good short story. They’re equally powerful.” But as the only designer to ever be given repeat recognition in the program (he participated in both 2007 and 2011), he was top of the list for this year’s All-Star roster.

imageSteven Alan — Most designers build their collections and work their way up to opening a storefront. Steven Alan did it backward. The clothes he did make (shirts, mostly) were basically private-label pieces to fill his own shelves. He opened a showroom in 1997 and gradually diversified: a striped tiehere, a polo there, until he was a capital-F fashion designer. Today he’s a one stop shop with everything from shirts and shoes to sunglasses and watches, all stocked next to those under-the-radar brands he’s found through his travels. That collection-curation combo is a move many major menswear retailers have since borrowed—but nobody ever nails it quite as well as Steven Alan.

imageSaturdays NYC — Founded by Morgan Collett, Colin Tunstall, and Josh Rosen, Saturdays showed up out of nowhere, a magpie line that fathered all the style touch points of the moment: the surf-culture explosion, the shrunk-in-the-wash fit, and the crisp graphic designers aimed at city kids partying on the tiki-torched decks in Montauk and Malibu. What Saturdays does best, is make the brand feel like a way of life. From publishing their own in-house magazine to developing a coffee blend, their shops (now in New York, Japan, and Australia) feel like your most stylish buddy’s weekend home.

imageJohn Elliott — When Elliott first participated in the program just two years ago, he was working out of an apartment with three other guys, and the quartet has since revolutionized menswear with their side zip hoodies and tapered sweatpants. “One of the most incredible experiences of my life was going to the Gap near where I live in L.A. to look at my first GQ collection, and they didn’t have anything left,” reflects Elliott. He has since ascended to street wear-demigod status with his signature layered look, creating a style movement that is still gathering steam.

screen-shot-2016-09-19-at-17-46-08Iconic American Luxury Brand Ralph Lauren opens its doors to its first Polo Ralph Lauren flagship, in London. This emporium will be housed in the historic and prominent site at the corner of New Burlington Street in the heart of the capital’s shopping district. The 17,561 square-foot Regent Street store spans three floors and it is the brand’s first Polo Ralph Lauren flagship store in Europe which will feature the full breadth of product for women, men and children.

One of the points which interested ourselves the most is housed on the lower ground floor and has something of the Willy Wonkas about it. The Polo Custom Shop encourages consumers to put their personal touches on iconic Polo-brand items for the entire family, including navy blazers, oxford shirts, caps and Polo shirts.

screen-shot-2016-09-19-at-17-45-08For the first time, the brand have offered this unique personalized crest program that features customers’ initials placed in a variety of traditional-style emblems.

The concept features hundreds of customised combinations, with shoppers choosing their own colours for fabrics, embroideries and monogramming. New artwork for the Custom Shop includes adaptations of the iconic Polo pony, national flags from around the world, Polo bears and several breeds of dogs.

The Polo Custom shop will be offered as both a digital and in-store experience, where customers will see customised products come to life as oversized 3-D projections and then personalised on-site.

screen-shot-2016-09-19-at-17-45-28Celebrating the launch at this heritage-rich location, The Polo Custom Shop will offer iconography that pays homage to British culture, including Polo bears inspired by English traditions and sporting life, an English bulldog and a Corgi, honoring Buckingham Palace’s most famous resident.

There also will be a dedicated shop-in-shop within, which will offer updated and expanded assortments according to the season.

Lauren says of his latest project, “The English way of life has always inspired me. Their style has an ease that blends the most modern innovation with an innate appreciation for tradition. London is the perfect city to showcase to Europe the energetic personality of Polo and the fine details of its craftsmanship.” 

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imageYes it’s time to get back to the office and put those plans you dreamed up while on a sun lounger in action. Holiday season is over, for the moment, so we need to get back to the grind,  knuckle down and trim that shaggy summer mane. We sort the advice of some real experts in the male grooming business at Pankhurst, who’s luxury barbershop, in the centre of London, is a haven to masculinity.  We spoke to the guys and asked them to give us the real lowdown on how to take a close shave every day. So to get your ball rolling, here are their seven top tips on achieving the best results with the closest of shaves.

1. Get your bathroom hot and steamy (it opens the pores)

2. Use a shaving brush (it exfoliates and stands your bristles on end)

3. Use a shaving dish and work up a good lather (it’s half the shave)

4. Use a good, heavy, clean razor (the cleaner it is, the closer the shave)

image5. Go with the grain, then against it (for a super close shave)

6. Apply ice cold water to the face (it closes the pores)

7. Moisturise (just do it, caveman)


Editor: Keanu Adorable

This Friday marks the 20th anniversary for Jeans for Genes Day, a national fundraiser/children’s charity, which raises money for the care of children and families who are affected by genetic disorders. It first became a national appeal in 1996, where millions of people across the UK make a small donation to wear their jeans to work and to school and has since then raised more than £35 million. Money that is raised are then distributed through the Jeans for Genes Grant Programme for care services for children and information and support for families.

Quick facts:

  • 1 in 25 children in the UK are born with a genetic disorder – that’s more than 30,000 babies diagnosed each year.
  • There are more than 6,000 genetic disorders

Celebrity supporters this year include, Kate Moss, Nicola Roberts, Lorraine Kelly, Coleen Rooney, among many others.

Friday 23rd September 2016

wear denim on Friday 23rd September 2016!

We here are Clothes Make The Man believe that it is important to do charity work, and give back to the community and those who really need help. And we think that it’s our job to make sure that you look the best on any day, especially on Jeans for Genes Day, so we have picked a couple of denim products that you might want to add to your existing wardrobe. It’s safe to say that it’s a special day to overdo denim, shocking? we don’t think so.

GAP – Original 1969 destructed vintage slim fit jeans – £54.95

GAP is the official sponsor of the event, and stores across the UK will give £1 of every blue denim sale to the charity fundraising day. We think that this specific jean is a good way to contribute but also look the part, The jean has medium indigo wash with fading, destruction and small patchwork detailing which gives that cool vintage denim look.


Nudie Jeans – Grim Tim Organic Stretch-Denim Jeans – £120

‘Rendered in Nudie Jeans‘ ‘Dark Crispy Worn’ wash, these ‘Grim Tim’ jeans look like you’ve spent years breaking them in. They are cut slim from organic stretch-denim but offer enough room to move comfortably. Make them a foundation in your weekend wardrobe.’


A.P.C. – Petit Standard Slim-Fit Dry Selvedge Denim Jeans – £135

‘Clean, classic design never goes out of style, which is why A.P.C.‘s Petit Standard jeans are perennial favourites. They feature minimal detailing and come in a slim fit, ensuring they’ll work with everything. Crafted from premium Japanese dry selvedge denim, they’ll last for years and will develop a unique patina as they break in.’


Acne Studios – Max Man Ray Slim-Fit Denim Jeans – £170

‘Well-cut denim is what Acne does best, and these slim-fitting jeans are a superb example of the label’s keen eye for detail. This dark indigo pair has been lightly washed for a pre-worn look, making it a comfortable and flattering choice. Add sneakers and a T-shirt for a simple yet stylish city outfit. ‘


GAP – 1969 icon sherpa denim jacket- £64.95

‘Cool, classic, iconic… what else can be said about this denim jacket, you’ll be kept warm with its faux sherpa lining and also look like a badass western cowboy too with the snap-flap patch pockets at chest, front welt pockets finished off with long sleeves with snap cuffs’


TOPMAN – AAA grey badged oversized denim jacket – £65

‘Enter the next evolution of AAA: a collection featuring embroidered pop culture manifestos, distressed detailing and exaggerated shapes for a unique rebellious style. The badged design and classic collar shape makes this a must have piece for this list.’


Levi’s – Trucker Denim Jacket – £90

The rough-and-ready appeal of love-worn denim is an aesthetic no fashion house does quite like Levi’s. Considered in the deepest indigo wash, this denim jacket is bound by classic details. The collared design is framed with traditional contrast stitching, buttoned cuffs and multiple chest pockets through the front – proving to be more than just another ubiquitous separate.

Final Word

If you want to know more about Jeans for Genes Day and how you can help, head on to

For Autumn 2016 John Lewis Menswear is introducing, PRESENTING; a unique curation of three emerging menswear brands, which brings a distinctly Scandinavian slant to this British institution. A favourite of Britain’s everywhere, John Lewis will be stocking a trend led selection of designs from Libertine-Libertine, Samsøe & Samsøe Menswear and J Lindeberg, which, until now, for the majority can only found in select independent boutiques around the UK.

imageLibertine-Libertine, was founded in 2009 and has quickly established itself a reputation for offering a clean minimalist aesthetic crafting the perfect balance between simplicity and cultured sophistication.

imageSamsøe & Samsøe creates unique and undeniably recognizable Scandinavian fashion. The brand continuously develops attractive, market-oriented and international designs, supported by the best essential products.

imageLastly the luxury Scandinavian brand J Lindeberg, this could be described as the most premium part of the PRESENTING offering for this season. Founded in Stockholm in 1996, by Johan Lindeberg, it offers outstanding products for a contemporary active lifestyle.

John Lewis will offer a point of difference on the high street by stocking these exciting brands as an introduction to its customers who may not be previously familiar with the collections. The carefully curated selection of products have been chosen in line with key current trends in menswear and will launch in three focused stages throughout the season.

It will launch the three brand’s interpretations of the Rollneck knit in September for protection against that Autumn chill, a Bomber edit in October to combat the transeasonal elements and a elegantly masculine curation of Longline Overcoats in November for the lead up to the Yuletide.

Beth Pettet, Buyer for John Lewis Menswear Brands explained the concept as, “We are delighted to be working with 3 brands who are relatively new to the UK market but who are bringing an expert eye to the current trends within menswear. This season’s Presenting collection underlines our ambition to cater for the fashion customer who is both individual and confident in his style. The range combines premium quality clothing with a fresh and exciting take on the key items of the season.”

imageThe traditional style of male nightwear, the Pyjamas have always carried a certain sexy association to them, no we’re not talking the flannelnet type. You know, when worn by leading men in classic films from the golden age of Hollywood. They can work miracles to increase the masculine persona of a gentleman. In the same respect, images of the fairer gender either stealing or share her rugged partner’s night attire have served as fodder for Mills & Boon novels for decades.

imageThis season, High Street retailer, Debenhams‘ hugely successful Hammond and Co. collection by the rakish and sauve British Designer, Patrick Grant. This collection, offers true gentleman’s attire by fusing Savile Rowe tailoring with a contemporary take on modern wardrobe staples. The range offers casual to sartorial elegance from Harrington jackets and denim to overcoats and three piece suiting. But for this season, Hammond and Co. Move into the more  seductive arena of  loungewear and underwear, meaning you can still look the your dapper self well into the wee small hours.

imagePyjama sets are available in a variety of styles suitable for every modern gentleman. With prints ranging from the house check to polka dot, ensuring it had never has been so stylish to retire to one’s suite, quarters, bed, to where the magic happens.